"Survivor" Winner Danni Boatwright
Featured in Biosilk Commercial |
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Point 3 Media’s gorgeous BioSilk commercial for international manufacturer,
Farouk Systems, as highlighted in Markee Magazine, is a perfect example of P3M’s “concept to completion” effort.
Producer/Director, Larry Roy, conducted a national talent search for the commercial, eventually casting Danni Boatright, a talented model who became “The Biosilk Girl”, and later went on to appear in, and win, the reality show, “Survivor”.
In addition to writing and producing the glamorous national ad, Point 3 handled its national rollout, developing and implementing a sustained national media plan to maximize exposure.
Later, when Farouk Systems sought to promote their CHI product line, P3M was once again brought in to write and produce a new commercial--this time, featuring Miss Texas and the man in the red leather boots, Farouk Systems owner, Farouk Shami.
P3M also handled negotiation and placement of all media for the campaign. |
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