| When New York's legendary Plaza Hotel needed an immediate turnaround on a television campaign to support the renovation vision of new owners, Elad Properties, Point 3 Media got the call. P3M went to work immediately on a script and media plan to assure the public that the declining historical landmark would not perish into condominium obscurity. In 96 hours, P3M produced the commercial and placed the media buy in NYC for the two week blast. The campaign proved hugely successful in persuading public opinion. The P3M team took a brief nap and went back to work! |
