Boone, Iowa isn't a sprawling midwestern city. It's a small rural town pretty much out in the middle of the corn fields! But it's home to one of the Midwest's largest furniture retailers, Redeker's Fine Home Furnishings. Since opening in 1930, Redeker's has grown into a regional furniture mega-complex, drawing customers from more than 100 miles away. The showroom is so expansive it puts a Wal-Mart store to shame! The Redeker family--which still runs the business--is all about quality and customer service.
"Point 3 is proud to celebrate more than 10 years with Redeker's, and our part in building their brand identity through television advertising," says P3M President/Creative Director, Larry Roy, who has written, produced and directed more than 60 commercials for Redeker's over the years. "The Redeker's family and staff are some of the nicest, most genuine people you'll ever meet. This is the kind of client we love to serve. Hopefully that shows in the work we do for them," Roy concludes.
Something must be working, as all signs indicate Point 3 will still be serving Redeker's 10 years from now.
